/2023

When creating a new concept, I tend to take inspiration from nature. Photo by: Kammeran Gonzalez-Keola.

Sunrise and Wave - Photo by Kammeran Gonzalez-Keola

Sagara

Brand Identity Concept

As a dynamic IT consulting firm, Sagara has undergone numerous transformations throughout its history. This year, significant changes are imminent, necessitating a rebranding strategy to reflect their evolving identity.

The Meaning
In Javanese, Sagara means Ocean. Conceptualized using wave as the main logo identity, aiming for a simple yet distinctive logo iconography.

Sagara’s
New Identity

When creating a new concept, I tend to take inspiration from nature.

To finalize the logo, colors and a gradient representing sunlight and sea colors were added. A tail was suggested to add uniqueness to the middle wave.

The dominant colors are various shades of blue, symbolizing the ocean and sky, while vibrant colors convey freshness and vitality.

The wave, a simple yet effective graphic element, provides brand continuity and animates to mimic real wave movement.

Some Implementation

The various implementation of the brand identity provide a fun yet very fresh look if Sagara.

Adaptiveness

Adaptiveness is a core concept of the redesign, inspiring me to create a logo with multi-language support.

The various implementation of the brand identity provide a fun yet very fresh look if Sagara.

Aiming for Simplicity

When it comes to website redesign, my idea is to aim for simplicity focusing on the value of the brand.

Focusing on the content, but also providing easy to digest information.
Stripping all unnecessary design element that doesn’t provide joy.
Create supporting graphics give distinctive value to the content.

Sagara Website Redesign - Homepage - by Dwan

Sagara Website Redesign - Mobile App Solution - by Dwan

Sagara Website Redesign - Jadi App - by Dwan

Sagara Website Redesign - Redesign Solution - by Dwan

Supporting Content

I designed hundreds of custom icons for the new website, enhancing its uniqueness and aligning with the brand identity.

Reimagining Interface

While creating content for the website, I initiate more than 30+ new interface design to reimagine how Sagara’s products and services in the new look.