/2023
When creating a new concept, I tend to take inspiration from nature. Photo by: Kammeran Gonzalez-Keola.
Sagara
Brand Identity Concept
As a dynamic IT consulting firm, Sagara has undergone numerous transformations throughout its history. This year, significant changes are imminent, necessitating a rebranding strategy to reflect their evolving identity.
The Meaning
In Javanese, Sagara means Ocean. Conceptualized using wave as the main logo identity, aiming for a simple yet distinctive logo iconography.
Sagara’s
New Identity
When creating a new concept, I tend to take inspiration from nature.
To finalize the logo, colors and a gradient representing sunlight and sea colors were added. A tail was suggested to add uniqueness to the middle wave.
The dominant colors are various shades of blue, symbolizing the ocean and sky, while vibrant colors convey freshness and vitality.
The wave, a simple yet effective graphic element, provides brand continuity and animates to mimic real wave movement.
Some Implementation
The various implementation of the brand identity provide a fun yet very fresh look if Sagara.
Adaptiveness
Adaptiveness is a core concept of the redesign, inspiring me to create a logo with multi-language support.
The various implementation of the brand identity provide a fun yet very fresh look if Sagara.