Aa

/2022

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Website Redesign

Asosiasi Antropologi Indonesia

Asosiasi Antropologi Indonesia (AAI) website was due to redesign. They have a clear idea on how their website should look like and I'm helping them to create it.

AAI Website Redesign - Page 1 - by Dwan AAI Website Redesign - Page 2 - by Dwan AAI Website Redesign - Page 3 - by Dwan

From Idea
to Execution

  1. AAI have clear idea on how the website will look. Because of that, the design process was quick without the need of long brain storming.
  2. With a very minimum brand Identity, I help them to acknowladge their brand identity using current available resources.
AAI Website Redesign - Page 4 - by Dwan AAI Website Redesign - Page 5 - by Dwan AAI Website Redesign - Page 6 - by Dwan AAI Website Redesign - Page 7 - by Dwan
AAI's Logo

Brand Identity

The use non common word “Kerabat”, which means "you + family" to refer “you” was a way to make the website sounds like antropolog.

The color of red in the logo was suitable obvious pick for brand identity. Using it as prominent color.
AAI's Slant Identity
The slant on the A in the logo was use extensively as decoration and brand identity.
AAI Website Redesign - Page 8 - by Dwan AAI Website Redesign - Page 9 - by Dwan AAI Website Redesign - Page 10 - by Dwan AAI Website Redesign - Page 11 - by Dwan AAI Website Redesign - Page 12 - by Dwan AAI Website Redesign - Page 13 - by Dwan

The Visual Treatment

Providing thematic photos as visual guide to break from monotonous wordy content.

AAI Website Redesign - Page 14 - by Dwan AAI Website Redesign - Page 15 - by Dwan AAI Website Redesign - Page 16 - by Dwan AAI Website Redesign - Page 17 - by Dwan AAI Website Redesign - Page 18 - by Dwan

The
Interface
Guideline

The newly created interface guideline will provide consistent interface development in the future.

AAI Website Redesign - Guideline - by Dwan

Reading time: 40 seconds

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